AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Trends in the US
Explore the performance trends of the top 5 Film & Television apps in the US for Q2 2024, with insights from Sensor Tower. Dive into the data for downloads, revenue, and active users.
In Q2 2024, the Film & Television category saw varied performance among the top apps in the US. Sensor Tower's comprehensive data provides a closer look at these trends.
Max: Stream HBO, TV, & Movies demonstrated a fluctuating revenue trend with a peak of $7.2M in late April, followed by a dip to $6.3M by the end of June. Downloads started strong at 16K but saw a gradual decrease to 9K, while weekly active users showed a positive trend, growing from 83K to 138K.
Tubi: Movies & Live TV focused on its user engagement, as revenue data was not applicable. Downloads saw a sharp decline from 11K in the first week of April to 3K by the end of June. Weekly active users also decreased from 73K to 65K over the quarter.
Netflix experienced a slight downward trend in revenue, starting the quarter at $533K and ending at $482K. Downloads peaked in mid-June at 9K, contrasting with the starting point of 7K. Weekly active users remained relatively stable, beginning at 444K and closing the quarter at 433K.
ViX: TV, Fútbol y Noticias saw its revenue fluctuate, with an initial $1.9M, a mid-quarter spike to $2.3M, and concluding the period at $2.1M. Downloads showed an impressive surge in mid-April to 11K before stabilizing around 7K. The app's weekly active users started at 199K, peaked at 219K, and ended the quarter with 206K.
Disney+ exhibited a revenue trend with a mid-quarter hike reaching $6.2M before settling at $7M. Downloads varied, with a low of 4K in early April, a rise to 9K in mid-June, and a surge to 11K by the quarter's end. Weekly active users showed growth from 147K to 179K.
For a deeper analysis and more insights into the app market, visit Sensor Tower.
